Apostolis Lianos | SEO, GEO & AI Search Strategist

Proven Growth Systems

Results & Case Studies

Award-winning organic growth models transforming the digital footprint of industry-leading brands across EU, UK, and US.

Public.gr

Consumer Electronics Retail

Achieving Google's #1 National Rank During Black Friday

Drove Public.gr to the top of national search rankings for major retail events. I delivered a 30% increase in yearly organic revenue and a 72% surge in organic traffic by optimizing both traditional search engines and AI answers.

+30% YoY Organic Revenue

AB Vassilopoulos

FMCG eCommerce

Generating +55% YoY Organic Revenue Growth via Advanced SEO & AIO

I managed organic revenue optimization for Greece's leading supermarket chain during the competitive holiday season. By combining structured schema markup with search intent optimization, I increased yearly organic digital revenue by 55% across critical product categories.

+55% YoY Organic Revenue

Leroy Merlin

Home Improvement & DIY

Delivering +166% YoY Traffic Growth for Renovation Segment

I built high-impact semantic hubs and clear landing page layouts for the home renovation segment. This systematic structure captured massive seasonal search demand, delivering a 166% increase in yearly organic traffic for target categories.

+166% YoY Traffic Growth

ContactPigeon

Global B2B MarTech SaaS

Securing Google's #2 US Rank for Retail CDP Product

I designed and executed an international search strategy for a global marketing software platform. By creating hyper-targeted educational hubs, we captured highly competitive US search traffic and secured a top-two ranking for their core product.

Top-2 US Google US Rankings

Douleutaras

Home Services Marketplace

Driving +46% YoY Organic Traffic Scale-up with Advanced AIO

I built structured local search architectures and expanded regional visibility for a leading home services marketplace. This organic strategy increased yearly website traffic by 46% and generated a significant volume of high-quality local customer leads.

+46% YoY Organic Growth

SlashData

B2B Tech

Scaling Global Demand Generation for a Developer Intelligence Leader

Led key elements of SlashData's organic-led GTM strategy, aligning SEO, content, paid media, outbound, and digital PR to increase qualified demand for the company's webinars. The initiative delivered the strongest MQL performance in recent years.

MQL Uplift Global Strategy

MediaMarkt & Public Group

Domain Consolidation

Leading One of Greece’s Largest eCommerce Domain Consolidations

Led the SEO strategy for consolidating MediaMarkt into Public.gr, coordinating a 58-point migration framework, redirect mapping for more than 76,000 URLs, backlink migration and cross-functional implementation to protect organic visibility and commercial performance.

76K+ URLs Migration Governance

PeoplePerHour

Global Freelance Marketplace

Converting a Global News Event Into Search and Brand Visibility

Developed a Brexit-focused destination campaign combining search-demand analysis, dedicated content and international Digital PR. The initiative achieved all three leading Google positions in under two months and secured coverage from major business publications.

Top 3 in <2 Months Google Visibility

TWC IT Solutions

B2B Technology & Cybersecurity

Driving 266 MQLs Through an Integrated UK B2B GTM Strategy

Led a UK-focused go-to-market programme combining SEO, data-led content, Digital PR, paid media and targeted outbound. The initiative reached approximately 1,900 London businesses and generated 266 Marketing Qualified Leads.

266 MQLs UK Demand Generation

Proprietary Frameworks

Signature Methodology

Proprietary architectures designed to pivot legacy brands from traditional search mechanics to LLM discovery.

Topical Authority

Omnichannel SEO/GEO

Deploying a holistic authority architecture that connects structured schema, entity profiles, and content context. This system ensures enterprise brands are indexed correctly by Google and easily retrieved by AI engines like ChatGPT, Claude and Gemini.

Brand Authority

SEO/GEO PR

I combine technical link acquisitions with targeted media coverage. By turning proprietary company data into highly citeable digital assets, we generate earned media mentions that build deep domain trust for both search engines and AI models.

Commercial Intelligence

SEO/GEO SUPERMAP

I use a commercial intelligence framework to expand market reach for eCommerce and software brands. This system matches your core product catalog with real-time search trends to drive traffic that directly aligns with user buying intent.

Applied Verticals

Industry Expertise

Scaling organic revenue through targeted commercial strategies tailored for three primary market structures.

Enterprise eCommerce

Automating semantic discovery, optimizing deep product hierarchies, and managing multi-million URL crawling budgets efficiently.

B2B SaaS

Mapping specialized programmatic funnels, driving high-intent feature pages to rank, and increasing organic product trials.

Digital Marketplaces

Scaling programmatically-generated directory hubs, securing localized market demand, and retaining user attention.

Track Record

Career Milestones

Blending organic SEO strategy, fast-paced startup building, and high-impact business execution.

2022 - Present

Head of SEO, GEO & AI Search

ON.marketing

Established and led an award-winning organic growth division. This team scaled search performance for 220+ international brands across eight countries, maintaining a 91% client retention rate and winning over 20 national search awards.

2017 - 2022

Growth Marketer

ON.marketing

Joined the agency as the first full-time growth hire. Managed search engine optimization roadmaps, technical website crawls, and high-impact link-building campaigns for enterprise clients across major European retail markets.

2015 - Present

Co-Founder / Marketing & eCommerce Manager

TetragonoBookstores.gr

Scaled a local brick-and-mortar bookstore into a leading nationwide retail website. Managed all digital marketing and eCommerce systems, achieving top national rankings during peak seasons and recognition as a top eCommerce professional.

2016 Distinction

Winner — CruiseInn Startup Competition

Celestyal Cruises

Led a startup team to win first place in a fast-paced tourism and marine entrepreneurship competition. Pitched our digital service business model to industry executives and investors during a live startup event.

2013 - 2015

Co-Founder / Marketing & Business

tizU.co

Co-founded a mobile consumer engagement startup incubated by a major telecom program. Shortlisted by LAUNCHub Ventures as one of 11 startups from 9 countries, the venture showcased its concept at Web Summit and was featured by Business Insider for Best Startup Logos.

2012 - 2013

Co-Founder / Marketing

Pinobo.com

Co-founded an early-stage social discovery startup. Our product concept was selected for startup incubation, where we managed early marketing experiments and digital brand positioning.

2011 Distinction

Winner — Modus Vivendi Entrepreneurship Competition

IST College

Won first place in a national entrepreneurship competition with an innovative theme park business plan. The pitch focused on experiential cultural tourism, securing a full academic scholarship as the main prize.

2010 Distinction

National Winner — L’Oréal Brandstorm

L'Oréal Hellas

Won a national marketing competition and represented Greece at the global finals in Paris. We pitched a comprehensive consumer product launch strategy to global executives, competing against teams from forty-one countries.

External Recognition

Selected Honours

Serving as an ecosystem expert, juror, and keynote speaker on technical growth and search trends.

MarketingWeek 2024

E-Commerce 100 Powerlist

Nominated to the powerlist highlighting Greece's top 100 digital practitioners shaping progressive organic performance strategy.

BOUSSIAS Awards 2024

Growth Hacking Jury Panel

Formally appointed as an industry evaluator to review and grade multi-channel submissions and corporate campaigns.

Infocom Changemakers 2015

Guest Speaker

Invited keynote speaker on failure, adaptation, and data-driven lessons learned while launching startups in the Mediterranean.

Music Tech Europe Academy Instructor B2C Marketing

Music Tech Europe Academy 2024

B2C Marketing Workshop Tutor

Invited online workshop tutor leading specialized marketing sessions focused on B2C dynamics and digital positioning.

Stavros Niarchos Foundation 2017-2018

Lecturer at Found.ation

Conducted educational tracks on social media optimization and intro to coding courses for Stavros Niarchos Foundation participants.

Ecosystem Analysis

Published Insights

Deep-dive breakdowns, SEO strategies, and expert reviews featured in top-tier industry publications.

Search Engine Land

Cloudflare's Pay Per Crawl Campaign Analysis

Dissects how transforming a highly technical web crawling bot block into a structured brand PR campaign drove 2,000+ authoritative links and altered how LLMs crawl web domains.

Read Case Study

MarketingSherpa

Building Intent-Led Lead Acquisition Frameworks

How we developed and executed scalable seasonal FAQ structures and programmatic layouts to dual-optimize visibility across search crawlers and AI answer engines.